The multimedia piece that I chose to talk about was a program called VVVV, a visual effects program that provides options such as the ability to edit and render within the program. This allows for more flexibility while editing and understanding how the effects will work without having to stop the process. This streamlines the editing and rendering process and allows for its users to make more effects that can be applied to a variety of projections and surfaces.
The demo reel on their website displayed a variety of projections, effects, and levels of interaction that show the range that can be achieved with VVVV. Here it showed a variety of scenes from dynamic effects on screens, displays that worked in tandem with their environments, light shows, projections, and even virtual reality. These are to provide a new context for information to be displayed as well as the potential for narratives. Most of the examples show the interaction of people in the space of these visual effects.
Generally, this is to push a particular narrative for whatever it may be, within the context of a company showing how advanced their new technology is, or just a sort of art installation that does push boundaries with said technology. Manovich talks about this as a part of websites or even videogames that use algorithms to have the participants become more involved. However, the same could be said for the VR settings that were created and shown for the demo, even if there isn’t an end goal like in most games.
Then there is also the implied intent of interfacing with the technology at hand, giving the option to the participants to actively seek out the information or events that can occur within the program that has been provided, or the effects that are being displayed.
A Presentation on VVVV and how it works:
Some resources on visual effects:
https://martonpracticum2021.com 